Why is my lead volume down?
PERQ reduces unnecessary lead volume by nurturing prospects automatically, ensuring leasing teams only receive highly qualified and engaged renters.
If you’re noticing fewer leads in your CRM or leasing platform, it’s actually a sign that PERQ is working effectively. Unlike traditional marketing platforms that push all leads to your team, PERQ only passes highly qualified, ready-to-lease prospects.
Other leads are not lost—PERQ continues nurturing them based on their engagement level, preferred communication style, and move-in timeline. This means your leasing team isn’t overwhelmed with unqualified leads but instead receives serious prospects who are more likely to convert.
This approach leads to:
✅ Higher conversion rates—your team is working on the best leads.
✅ Less wasted time—no more chasing cold leads.
✅ Better renter experience—leads engage when they’re ready, not before.
If you’re used to seeing a high volume of unqualified leads, this shift might feel different—but it’s a smarter way to lease.