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Why does my privacy policy matter when getting 10DLC approved?

Your privacy policy must clearly state that consumer consent is required and that their data will not be shared with third parties for marketing, ensuring compliance with mobile carrier regulations.

Great question! Here’s the deal: Your privacy policy gets reviewed as part of the vetting process to make sureconsumer data isn’t shared without their direct consent. Carriers want to know you’re playing by the rules andrespecting user privacy.

So, what does this mean for you? It’s all about including a clear process in your privacy policy that:

  • Shows users need to give their consent (no sneaky stuff!).
  • Makes it crystal clear that data won’t be shared with third parties for marketing purposes.

Need an example? Here’s a good one (but note, we are not guaranteeing any success here, and we are not responsible or liable for any issues arising from the use of this content. Please contact proper legal counsel for a review):

"Mobile information will not be shared with third parties/affiliates for marketing or promotional purposes. All categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties."