What happens after PERQ passes a lead to my CRM?
Once PERQ passes a lead to your CRM, the onsite team takes over, continuing the conversation, confirming tours, and managing these urgent leads with their existing process.
PERQ’s job is to capture, qualify, and nurture leads before handing them off to your leasing team. Once a lead is ready for agent engagement, PERQ stops all communication and transfers the prospect into your CRM or leasing platform.
From there, your team takes over and manages the lead using your existing leasing process.
What’s next for your leasing team?
✔ Follow up with the prospect – Continue the conversation based on their engagement history.
✔ Confirm and manage tours – If the lead scheduled a tour through PERQ, reach out to confirm details and follow up afterward.
✔ Use your existing leasing process – Guide the prospect through next steps, answer any questions, and work toward closing the lease.
PERQ does not communicate with leads after handoff. Your leasing team owns all follow-ups from this point forward.
What if a prospect doesn’t sign a lease?
If a prospect does not convert, PERQ will attempt to re-engage them automatically in the next leasing cycle through its recycled nurture program.
This means:
🔄 Leads who don’t lease right away may still be in the market later.
📅 PERQ will follow up when the timing is right, based on their past behavior.
🎯 Your leasing team gets another chance at closing the deal—without extra work.
Key takeaways
✅ PERQ stops communicating once a lead is handed off—leasing teams take over.
✅ All follow-ups, tour confirmations, and leasing decisions happen within your team’s process.
✅ PERQ will attempt to re-engage lost leads in the next leasing cycle, keeping them in your pipeline.